Whether we want to admit it or not, we all often do judge a book by its cover. It was therefore time to discuss the packaging that is used to house and sell local artisanal products.
For our latest MCF Learns session we thus invited artisans for an interactive workshop in relation to branding and packaging with Joanna Micallef Farrugia, who shared her knowledge and experience on these topics with the artisans.
After going through some main points, participating artisans then actively engaged in the workshop by answering questions about their products and brands, reflecting on their respective cases and how they can better communicate their story through their branding and packaging.