The first training session of the MCF Learns – The Masterclasses gave an overview of how artisans can use digital marketing tools to grow and become more sustainable as a business and led to a fruitful discussion among participants.

Organized by the Malta Crafts Foundation throughout the month of November as part of this year’s Malta SME Week initiatives, the training sessions are being held at the Valletta Design Cluster and delivered by Davinia Mallia Pulé, who is the co-founder of GRO and has years of experience in the marketing and advertising industry.

The other sessions will be focusing on Facebook and its recently launched tools; instagrammable photos and viral videos, particularly on Instagram and TikTok; and other digital tools such as email marketing, PR, and influencer marketing.