Artisan products need to tell a story, as this helps people connect emotionally to the products. As part of the Malta Crafts Foundation’s efforts to help local artisans improve their value proposition, the second session of MCF Learns focused on public speaking and pitching through storytelling, with a view towards helping artisans raise awareness about their handmade products and their value.

Around 20 participants attended today’s MCF Learns session at the Valletta Design Cluster delivered by public speaking and performance coach Dr Nicole Bugeja.