While packaging may have initially been intended for the protection and transportation of products, in today’s highly competitive market it has become an integral part of the product branding and customer experience, elevating the products when done properly and creatively, or giving off the wrong perception when done tackily.

For our next session of MCF Learns being held on Friday, March 1st between 17:00h and 19:00h at our premises within the Ta’ Qali Artisan Village, we have invited local branding expert Joanna Micallef Farrugia to provide participating artisans with some insights on how to use packaging to stand out and to create a connection with their customers.

Register to participate through this link by not later than noon on Monday, February 26th.