Several artisans actively participated in the latest edition of MCF Learns, which offered valuable insights into content marketing, with particular emphasis on two of today’s most influential platforms, Instagram and TikTok.
Delivered by Davinia Mallia Pule’ from GRO, the workshop explored how compelling storytelling and engaging digital content can capture audiences’ attention, ultimately helping artisans become more sustainable and successful.
This initiative by the Malta Crafts Foundation, aimed at nurturing entrepreneurial skills within the local artisan community, was also aligned with Malta’s participation in the NEXT project, particularly with the themes “Young Generations for a Sustainable Future” and “Empowering Youths through the Creative Arts.”